There’s yet another discussion going on about the tremendous benefits of Social Networking, on an email list that I’m a member of for my business. LinkedIn, Twitter, Xing, Plaxo, Facebook… the list goes on and on.
I’ve tried to ignore these things and not get involved in them, but whenever someone posts that their web site traffic increased tenfold since they joined one (or more) of these popular thingies, I groan. I really don’t want to have anything else that sucks up my time online. That’s my most often used argument, any way.
But if I’m totally honest, that has very little to do with it. Laziness is part of it – I’ve got a ton of other things that I should be applying my mental energy to (like, oh, tax returns, and client projects that are driving me insane.) Just the thought of jumping through web site registration hoops, no matter how quick and simple they may be, is often enough of an excuse for me to put it off. Don’t even get me started on illegible captchas.
As stupid as this is (both in concept and for me to admit publicly), “networking” is one of those words that makes me roll my eyes and make noises of disdain. I’m not entirely sure why, but I think a lot of it stems from my (limited, I’ll admit) experience with groups who like to put “women” and “networking” into every event title. Everyone I’ve known who goes to and loves these things has been a female who I tend to avoid being around. And I have never, ever, been able to wrap my brain around how “women only” groups and events are a positive thing for equality.
I know some really good people, and I get introduced to their friends, and almost my entire client base originated solely through word-of-mouth. So I guess that must mean that I “network”, but it’s an organic thing that just happens naturally and easily, and it isn’t choreographed or contrived.
I hate stuff that’s contrived.
But the biggest reason I groan and resist having all the online networking sites and accounts is that I really, REALLY like my privacy. A LOT. Which may sound quite stupid to say here, where I’ve dumped some very personal stuff for any Bob and his uncle to read, but that’s totally different, for many reasons. Here, it’s pretty much just me standing alone against a wall. You can throw tomatoes, roses, insults, boots… in the end it doesn’t matter, because it only affects me, and not the people in my life. (Knock on wood.)
But social networking sites are, by definition, totally different in that regard. I’ve blogged, here and at previous incarnations, for more than six years, and it’s taken some maneuvering at times but I’ve been mostly successful at keeping this particular world of mine in its own bubble. (Knock on a forest!) That’s the thing – I have different worlds. My life is far from linear or restricted. It kind of goes in a bunch of different directions, and only with rare people/exceptions do they ever overlap. I have my family and close friends. And I have my relatives and acquaintances. And I have people I’ve met through this blog who know a lot more about me than others in my life, and yet a lot less about me as well. And I have my professional life, and within that there are even more bubbles.
Generally speaking, all of those bubbles (and any bubbles within bubbles) are monitored and protected, and that’s the way I like it. Deviation from that norm makes me very uncomfortable. Because not only do I value my privacy very highly, but I try to respect and protect the privacy of others too, and… well… when you start smooshing all those bubbles into one common place, they float and start to bump around, and inevitably something will touch and pop.
It’s a power thing, I’ll admit it. So I guess there’s some trust (and possibly paranoia) issues going on.
I’ve dipped my toes in from time to time — I made a MySpace page years ago, that I promptly chickened out of promoting and let die a slow death. I Twittered. It made no sense to me, so I unTwittered. After a while I Twittered again, and then unTwittered again. I resisted Facebook forever, and even started to feel a bit smug about that, but finally caved in a few months ago, only because in my screwed-up family it’s the only way to have any hope of knowing what the hell is going on.
The thing is, I shoot myself in my own foot with these things, because I have such mixed emotions and hesitancy. Facebook is a good example – I have every privacy setting employed that I can find, so I can keep my contact list down to a very deliberate – and very small – set of people. Okay. Cool. I’m not hyperventilating. I’m not vulnerable. I can do this. All is well.
And then I see my husband’s Facebook account, and the many people who comment regularly on anything that he posts, and I can’t help but feel a… little… left… out. Like, hey? How come… why isn’t… I’d, uh.. kinda like to get Wall posts and poked, too… sometimes…?
Ah, but I don’t want to have to put myself out there, in the open, vulnerable to being ignored or intruded on, in exchange for that. There’s the rub. So I make it difficult to contact me, and then feel sorry for myself when nobody contacts me.
Oh, wait, but I did do *one* of the applications on Facebook. I took the IQ tests (because Doc goaded me). I scored 143 in the Advanced one. Which, given the previous paragraph, just goes to show ya.
The twists and squirms and internal conflicts are only getting worse, because of my business. With Social Networking becoming such an important and significant marketing tool, I would be a huge idiot to ignore or avoid it completely. Not that being a huge idiot is a preclusion for me at all, but I try not to be an idiot on my client’s dime. It’s one thing to choose not to online network to promote my own company, because then any loss is only mine. But more and more I’m finding that, I should really, probably, stop dodging around and shrinking away from even the smallest form of public spotlight, because people understandably want to know more about me – and more about the people I associate with – when I’m contacting them as a representative for a client.
But… but… doing that brings all my bubbles *WAY* too close for my comfort! As much as I sometimes bitch about being overlooked as if I’m invisible, I LIKE flying under the radar! I like the power and control that can afford me. Obviously, or I would’ve poked my head up, dyed it lime green, stuck an arrow-shaped neon sign with my name above, and shouted, “Hey, look at me!” long ago.
I know quite well how to get people noticed – it’s a big part of my job. I also know very well how to avoid being noticed, and I choose that for myself because it’s what I prefer and how I’m comfortable.
But just because something is comfortable and I like it, doesn’t make it healthy for me. (See: cheesecake and Corona)
And I’ve noticed that when people feel uncomfortable, they can learn a lot about who they are.
Dammit.
I feel an uncomfortable evolutionary thump coming on.